Creating stuff that makes people feel something.

What We Do:
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Every post is an opportunity to express the heart of your brand. We craft thoughtful, strategic content, visuals, captions, stories, and short-form video.
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From cinematic campaigns to intentionally casual content, we produce visuals that are both high-impact and highly on-brand. We make sure everything feels cohesive, intentional, and alive.
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Whether you’ve got a rough idea or just a gut feeling, we collaborate to shape your vision into concepts with depth and originality. From ideation to final execution, we guide every creative step to reflect your brand with clarity and soul.
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We design and produce events that resonate. From intimate gatherings to large-scale activations, we handle the logistics, creative, and experience design to ensure every touchpoint feels meaningful. All you have to do is show up.
who we are
We’re the friend who hypes you up, shows up with snacks, and makes sure your brand isn’t wearing socks with sandals. Confident? Yes. Fun? Always. Capable? Like, suspiciously so.
We’re Joy & Roberta, one part creative director, one part brand activation expert, and all parts genuinely invested in what we create. Lab DGTL is a focused, two-person team that scales with trusted freelance collaborators when needed. We lead with curiosity, care, and intention. Every idea we share is built with purpose.